About E-Choice Solutions

25+ Years of Enterprise
Governance. Applied to an
Emerging Frontier.

DeEtta Balthazar is the founder of E-Choice Solutions and an AI Governance Strategist with more than 25 years of enterprise consulting experience. She specializes in digital identity protection, responsible AI, and creator economy governance, advising clients on digital twin, synthetic media, and AI-related risks.

SBA WOSB EDWOSB HUB Certified WBE
DeEtta Balthazar, Founder E-Choice Solutions
DeEtta Balthazar
Founder & AI Governance Strategist
The Firm
E-Choice Solutions, LLC

Founded in 2008 and headquartered in Frisco, Texas, E-Choice Solutions is an AI governance and strategy consulting firm serving enterprise organizations, government agencies, and the emerging creator economy.

We hold four federal certifications and bring institutional-scale thinking to every engagement. Our work spans technology consulting, instructional design, AI strategy, government contracting, and AI governance advisory.

What sets us apart is simple: we don't sell AI products. We don't represent AI platforms. Our only interest is your governance outcome.

We serve clients across industries that demand the highest standards of accuracy, accountability, and trust.

Federal Government
Commercial Real Estate
Airlines & Transportation
Telecommunications
Retail & eCommerce
Education & EdTech
Creator Economy
Financial Services
Landmark Engagements
A track record built at institutional scale
IBM & ExxonMobil
Y2K Readiness Development
Enterprise-wide technology readiness consulting during one of the most critical infrastructure transitions in modern computing history.
CBRE
Global Digital Transformation
Led digital transformation across Americas, APAC, and EMEA, impacting more than 100,000 users across the world's largest commercial real estate firm.
Texas State Comptroller
AI-Driven Executive Learning Program
Designed and delivered an AI literacy curriculum for senior government executives, translating complex AI concepts into applied, decision-ready knowledge.
Jacksonville Fire & Rescue
Dispatch Modernization
Technology modernization for public safety dispatch operations, improving emergency response coordination and system reliability.
International Airline
Route Analysis & Agile Leadership
International airline route analysis and Agile lead analyst work on a major airline reservation platform, navigating complex multi-stakeholder environments.
Mercor
AI Alignment & Safety Review
Active evaluation of large language model outputs for bias, hallucination, and alignment with responsible AI standards, applied directly to client engagements.

Ready to work together?

Schedule a free 30-minute consultation and let's discuss your AI governance challenge.

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